An Everything Agency

Forged at the place where media, marketing, and technology collide.

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Giant Spoon is a new kind of marketing strategy and innovation agency designed for the future of media, built from the ground up. Media no longer has any boundaries, it’s simply any connection between a person and a brand.  We are not a digital agency, but an everything agency that embraces digital culture and always starts with the idea. We believe in idea-centric strategy, where the idea is the strategy amplified through content, technology, and media.

Strategy

We believe in the philosophy of Idea-Centric Strategy. The way we approach insights, culture and communications requires a new type of thinking. We create marketing blueprints that inspire brands with creative ways to come to life anywhere and everywhere.

Ideas

Ideas and innovation are all about customization. Whether we are creating something never-been-done-before or inventing a new way for a partner to bring a brand to life, everything is custom. Ideas have no boundaries or limits when everything around us is media.

Planning

The traditional RFP-driven approach to media planning is not right for every brand. Rather than RFP media vendors, we custom-build plans for clients working with media partners to craft breakthrough connections amplified by content, digital, technology and innovation.

Idea-Centric Strategy

Thinking for a fragmented world.

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Jonathan Haber

Co-founder

Jonathan has been an agent for innovation and change at several of the world’s largest advertising agencies. He engineered new models that not only became massive businesses in their own right but also served to bring a wide variety of Fortune 100 clients into the future of marketing.

Previously, Jonathan served as Chief Innovation Officer of Omnicom’s OMD. As the top innovation executive at OMD, he developed new functions in mobile, gaming, pop-culture, technology, and creativity for the agency. Ultimately, Jonathan was responsible for leading edge brand strategies, creative media, new technology, emerging media, and all breakthrough initiatives designed to keep clients at the forefront of innovation.

A George Washington University grad, Jon resides in Los Angeles, CA.

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Alan Cohen

Co-founder

Previously as CEO of OMD USA, Alan developed fresh perspectives on strategy, analytics, digital and innovation.  He held the distinction as the longest serving CEO of a U.S. media agency, presiding for five and a half years.  He launched many new service offerings at OMD including the industry-lauded Ignition Factory (creative media), Airwave (mobile), OMD Word (social), and the Content Collective.  He is touted with having created the most robust suite of specialty offerings available at any advertising agency in the world.  During his tenure, OMD had five years of record-breaking growth, winning over 30 new accounts and adding almost 500 employees.

Alan and his teams were widely recognized for their accomplishments winning agency of the year six times in five years from the two leading advertising publications.  He also has been named Media Maven and Media All Star and one of the top 10 media executives in the Mediaweek 50 in 2010.  He won many awards at NBC and ABC including an Emmy for his work on a social anti-drug campaign.

Alan is a summa cum laude graduate of Boston University and has an MBA from the Harvard Business School.

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Trevor Guthrie

Co-founder

Trevor Guthrie is a big-ideas guy, having spent his career repositioning companies as future-pointing brands with a one-two punch of sky's-the-limit thinking and savvy execution.

Prior to co-founding Giant Spoon, Guthrie was the East Coast director of Ignition Factory, a creative catalyst unit at Omnicom's OMD, where he led a team of specialists to dream up and produce first-to-market advertising campaigns for Showtime, Levi's, GE, PepsiCo, FedEx, and others. He was also the key architect behind Spotify's Music Apps Hack Weekend in 2012 and GE's incubator program in 2011 and 2012. Before joining OMD, Guthrie worked at Blue Sky, a boutique agency in his hometown of Atlanta, and Boston's Arnold Worldwide, and held marketing roles with Cartoon Network's Adult Swim, Microsoft, and DreamWorks.

A Boston University grad, Trevor resides in Brooklyn, New York.

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Marc Simons

Co-founder

Marc Simons has been a creative catalyst dedicated to thinking about how emerging technologies will change the face of media and marketing at a number of large advertising and media agencies before starting his own independent agency.  Prior to co-founding Giant Spoon, Marc was the West Coast Director for OMD's creative media group, the Ignition Factory at Omnicom. Marc has a number of "firsts" under his belt, including embedding a web-connected video screen in a magazine for the CW, the first television script published to Amazon’s Kindle Store as a marketing stunt, the first "Shazam-able" TV ad with Levi Strauss & Co., and the first advertising on Flipboard. Marc has also helped countless startups tackle their advertising products while pairing brands with the next wave of disruptive technologies.

A Boston University grad, Marc resides in Los Angeles, CA.

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Don’t be afraid to think.
We value curiosity, creativity and proactivity above all else.
If you can see it, hear it, touch it, or feel it, or even smell it… consider it media.
Build things from scratch.
Sweat the details.
Make it custom.

Coffee Blends

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    CCCXX 20th Anniversary

    Counter Culture, Durham, NC
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    2. Karatina Peaberry

    Verve Coffee Roasters, Santa Cruz, CA
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    3. Burundi Kavugangoma

    Toby's Estate Coffee Roasters, Brooklyn, NY
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    4. Kamiro, Rwanda

    Supersonic Coffee Company, Berkeley, CA
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    5. Timepiece

    Tweed Coffee Roasters, Dallas, TX

Youtube Playlist

Music We Love

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    Can't Keep Checking My Phone

    Unknown Mortal Orchestra, Multi-Love
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    2. Know Yourself

    Drake, If You're Reading This It's Too Late
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    3. I Don't Want to Let You Down

    Sharon Van Etten, I Don't Want to Let You Down
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    4. King Kunta

    Kendrick Lamar, To Pimp a Butterfly
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    5. Loud Places

    Jamie XX, In Colour

Wishlist

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    Ginkgo Solar Charger Tree

    Bite My Apple, New York, NY
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    2. SEAWOLF Submarine Drone

    TT-Robotix, USA
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    3. The Camp Champ Mobile Kitchen

    Camp Champ, Austria
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    4. Bartesian Cocktail Machine

    Bryan Fedorak, Waterloo, Canada
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    5. Tagg GPS Pet Tracker

    Whistle Labs, Inc., San Francisco, CA

Beers On Tap

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    K Is For Kriek

    Brooklyn Brewery, Brooklyn, NY
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    2. All Day IPA

    Founders Brewing Co., Grand Rapids, MI
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    3. Grapefruit Sculpin

    Ballast Point Brewing & Spirits, San Diego, CA
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    4. Peanut Butter Milk Stout

    Belchin Beaver Brewery, San Diego, CA
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    5. Angel City Pilsner

    Angel City Brewery, Los Angeles, CA

This could be the beginning of a beautiful, mutually beneficial employment arrangement!

We are in the people business. Our employees are our product, but not in a creepy Soylent Green kind of way. We do believe that the people who work here define the company. So, if you are smart, curious, passionate and just a little bit of the good kind of crazy, this may be your home.

come aboard

Do you have a burning desire to talk about the implications of the Singularity? Or maybe your favorite Saturday morning cartoons of yesteryear? Or perhaps you’d like to see how we can make idea-centric strategy work for you?
Shoot us a line using the form below.

Say hello. We're nice.

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An agency coast to coast.

LA Office

101 S La Brea Avenue
Los Angeles, CA 90036

hello@giantspoon.com

NYC Office

51 East 12th Street, 2nd Floor
New York, NY 10003

hello@giantspoon.com