Giant Spoon is a new kind of marketing agency designed for the future of communication, built from the ground up.
We are not any one type of agency, but rather an everything agency that embraces digital culture and always starts with the idea. We believe in idea-centric strategy, where the idea can be the strategy -- amplified through content, technology, and media.
What we do
We believe in the philosophy of Idea-Centric Strategy. The way we approach insights, culture and communications requires a new type of thinking. We create marketing blueprints that inspire brands with creative ways to come to life anywhere and everywhere.
Ideas and innovation are all about customization. Whether we are creating something never-been-done-before or inventing a new way for a partner to bring a brand to life, everything is custom. Ideas have no boundaries or limits when everything around us is media.
The traditional RFP-driven approach to media planning is not right for every brand. Rather than RFP media vendors, we custom-build plans for clients working with media partners to craft breakthrough connections amplified by content, digital, technology and innovation.
Derived From Diverse Thinking
Ground breaking ideas don’t happen without diversity and inclusion.
People differ in so many ways. We do not limit our definition of diversity to the usual characteristics. Instead, we take things a step further and consider all aspects of what makes each person unique including cultural background, expertise, life experience, communication and work style and all the many other various components that add up to making each person different.
We believe in creating a culture of inclusion, one that fosters innovation, creativity, new ideas, and inspiration.
Ultimately we're good people being good to each other.
We're proud to be recognized for our work by these fine organizations. Read more in our Press Room >>