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ASSOCIATE PERFORMANCE MEDIA DIRECTOR

New York


JOB DESCRIPTION

Giant Spoon is looking for an Associate Performance Media Director that can develop and lead the agency’s paid search, social, and programmatic accounts with strategic and creative planning skills through data and cultural driven insights for our regional clients.

At Giant Spoon, we don’t issue RFPs. We encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a mobile-first video-dominated world. We believe that media partnerships - true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach.

We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, supporting on projects that blur the lines between media, strategy, intelligence and creative. Candidates are exposed to the best of both worlds, a double-major of sorts: they dream up phenomenally creative ideas, while simultaneously working with the industry’s premier media brands. They should be prepared to get their hands dirty in all stages of the process, acting as a utility player to provide support to the broader team.

The ideal candidate should have a clear grasp on how the ad tech landscape is evolving and a distinct POV on what the implications might be for the marketplace, as a whole. This person will network with partners far and wide, from corporations to startups. We want go-getters. We want candidates with high expectations for themselves, hungry for the next opportunity to learn and grow.

Candidates should also have deep experience with digital and social platforms, with a keen understanding of the API marketplace and demand-side media buying.

 

RESPONSIBILITIES

  • Own paid search, social media, and programmatic display/video strategy and relationships for regional media accounts, agency partners, and technology providers/vendors; Works directly with team on strategic client initiatives

  • Provide direction for the performance media department and lead the associated direct reports while monitoring paid media trends, tools, opportunities and applications and appropriately applying that knowledge

  • Contribute to team brainstorms and provide news stories for weekly intelligence wrap-ups

  • Report on media performance and make strategic recommendations, analyze delivery metrics for optimizations

 

DESIRED SKILLS

  • 5-7 years of paid search, social, and display campaign management

  • Extensive knowledge of self-serve platforms and API technology on Google AdWords, Facebook/Instagram, Twitter, Snapchat, Amazon, Pinterest, Reddit, DBM, The Trade Desk, MediaMath, BrightRoll, TubeMogul, and AppNexus

  • Track record of piloting new Alpha and Beta opportunities on biddable platforms and delivering tangible business results based on programs executed

  • Working knowledge of campaign analytics/measurement processes including pixel set-up, tag management, conversion tracking, optimization, and attribution

  • Excellent verbal, written, and presentation skills along with the ability to extract key learnings and insights from complex data sets and weave a compelling narrative

  • Familiarity with creative ad specs and best practices across multiple channels and ad formats along with project management skills required to ensure assets are delivered on schedule and according to spec

  • Demonstrated leadership qualities and ability to hire and train staff, oversee ongoing team development, implement processes, and guide overall account growth

 

SOUND LIKE YOU? EMAIL CAREERS@GIANTSPOON.COM