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MEDIA ANALYST

New York


JOB DESCRIPTION

Giant Spoon is looking for a Media Analyst who loves to tell a good story and knows that the story often lies between the lines -- a combination of qualitative and quantitative, art and science analysis.

At Giant Spoon, each project is led by audience insights and strategy. We focus on the inner dynamics of an audience’s culture, because we believe that only then can brands break through category conventions in a way that is meaningful to our audiences. From the enlightening high-culture of Ira Glass to the cringe-worthy pop culture of Chris Harrison, our cultural and media immersion has no limit. In the same breath, we also believe that strategy should serve execution. If we cannot articulate how a strategy will come to life, it is likely not the best strategy.

We are looking for individuals who take pride in their ability to distill the complex and hard-to-understand into actionable insights. Candidates are able to extract meaningful learnings from the noise, and will also go out of their way to seek answers that are not immediately obvious. They find themselves doing more with less without losing sight of the client’s business objectives - geeking out on data throughout, while getting others excited in the process.

The Ideal candidate should have a strong understanding of digital and have experience working with media teams, directly with partners and with clients on projects ranging from audience planning, trend analysis, competitive, social and post-execution wrap-ups. Someone that is able to navigate a range of analytical tools and isn’t afraid to implement new ideas or layer in qualitative insights.  We want candidates who are skeptical by nature and aren’t afraid to interrogate data to qualify, validate and Q/A the work behind every conclusion.

 

RESPONSIBILITIES

  • Design and execute measurement strategies for media programs including but not limited to digital, video (TV, OTT, streaming and social video) strategy and distribution, emerging media (VR, bots), content partnerships and more
  • Develop visual reports and articulate insights directly to strategy and client teams
  • Pull reports with business intelligence, consumer insights and social listening tools such as Crimson Hexagon, Sysomos, Mintel and Iconoculture
  • Contribute to team brainstorms and provide news stories for weekly intelligence wrap-ups  

 

DESIRED SKILLS

  • 3-4 years in media analytics with excellent written, verbal and presentation skills
  • Expert in using media planning, reporting and management tools such as Nielsen, Strata, Omniture, Google Analytics, Sizmek, eMarketer for application/analysis
  • Extremely detailed oriented
  • Experience with market research, communication planning tools and business intelligence tools
  • Talent for researching trends shaping consumer behavior today and in the future
  • Strong organizational, interpersonal and project management skills
  • Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
  • People person, vocal in opinion, articulate with rationale, resourceful and action-oriented
  • Love never-been-measured before challenges, shifting deadlines and setting high bars of achievement
  • Open to travel as necessary
  • (BONUS) Experience with data visualization and web coding (html, javascript, python)
 

SOUND LIKE YOU? EMAIL CAREERS@GIANTSPOON.COM