Building intrigue through experience.

Thirty years after the first film’s debut, Warner Brothers and Alcon Entertainment came to us to build intrigue for the sci-fi sequel to the Blade Runner phenomenon. We brought the world of Blade Runner's post-apocalyptic Los Angeles to life at San Diego Comic Con 2017. With a VR theater and live reenactment in our 12,000 square-foot space––complete with inclement weather, radio-frequency identification-enabled vending machines, and Johnnie Walker and udon noodle tastings––The Blade Runner 2049 Experience became the convention’s biggest, most immersive activation to date, working together to concretize the fantastic, futuristic world of a beloved entertainment property.

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