We documented the trial and triumph stories of extraordinary women in ballet.

To bring to life Cole Haan’s belief that substance is the best style, Giant Spoon looked to icons that do the same. Giant Spoon put the New York City Ballet into the cultural conversation for a real, unfiltered look at what it takes to perform at the highest level, artistically.

Grit & Grace was a first-of-its-kind, multimedia native advertising execution that profiled three New York City Ballet ballerinas as women of substance, perseverance, elegance, and determination. A T Brand Studio full-production effort, we documented their trial and triumph stories––combining video, photography, behind-the-scenes videos, illustrations, and a written narrative––into 10+ mini-documentaries and architected a new content strategy for Cole Haan while profiling its new collection of ballet flats.

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