Yep, we built Westworld.
When tasked with evangelizing the existing fanbase through a "CAN'T MISS" experience, we turned Westworld into a real, living place for three days at SXSW. At our recreated town of Sweetwater, our visitors were taken through an authentic, entirely in-world story as a Westworld guest––which grew more immersive as our 444-page script developed. With free range to roam our 90,000 sq. ft. of space in search of Season 2 clues, no two consumers received the same experience at SXSWestworld.
At a conference known for the latest technologies, it was the emphasis on tangible human experiences that made SXSWestworld the hottest ticket in town, with some touting it as "one of the best publicity stunts of the 21st century.”