Turning a PC hardware brand into a gaming lifestyle brand.
In order to properly introduce a new gaming PC brand into a highly competitive category, we developed a content strategy that shifted OMEN from a relatively unknown brand to a full-fledged gaming lifestyle brand. Led by a team that lives and breathes gaming, we created a content ecosystem designed to build credibility with the gaming community across social. The highlights:
- Engaged with the community on Facebook and Twitter with bite-sized gaming posts and smart, thoughtful community management.
- Introduced a premium look and feel on Instagram.
- Launched original programming on the frontpage of Twitch called OMEN Dojo & OMEN Shoutcrash.
- Developed a premium gaming talk show on YouTube called Good Game, Well Played
- Kicked off the streamer affiliate program in the US called the OMEN Squad.
- And to top it all off, we created a localized global ad campaign around OMEN’s partnership with the Overwatch League featuring each region’s biggest stars and most popular streamers.