Turning a PC hardware brand into a gaming lifestyle brand. 

In order to properly introduce a new gaming PC brand into a highly competitive category, we developed a content strategy that shifted OMEN from a relatively unknown brand to a full-fledged gaming lifestyle brand. Led by a team that lives and breathes gaming, we created a content ecosystem designed to build credibility with the gaming community across social. The highlights:

  • Engaged with the community on Facebook and Twitter with bite-sized gaming posts and smart, thoughtful community management. 
  • Introduced a premium look and feel on Instagram.
  • Launched original programming on the frontpage of Twitch called OMEN Dojo & OMEN Shoutcrash.
  • Developed a premium gaming talk show on YouTube called Good Game, Well Played
  • Kicked off the streamer affiliate program in the US called the OMEN Squad.
  • And to top it all off, we created a localized global ad campaign around OMEN’s partnership with the Overwatch League featuring each region’s biggest stars and most popular streamers.

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