We launched its first-ever brand campaign.
At a time when people are spending more time at home and less time going out, Eventbrite wanted to shift culture and inspire people to get out and discover more experiences through its platform. To do so, the company called on us to help launch its first-ever brand campaign.
Inspired by real events in our chosen markets of Brooklyn and Atlanta, Giant Spoon launched a data-driven campaign––entitled "Made For Those Who Do"––with a series of 15 unique executions that included digital OOH boards, billboards, and paid social to celebrate creators and attendees who have made the platform to what it is today. The campaign was complemented with two unique, large-scale illustrations designed by local artists Mike Perry and Greg Mike respectively, a summer-long influencer program encouraging fans to participate in a "Week of Do," and a bespoke Daybreaker event centered around the Summer Solstice.