Empowering saving through storytelling.
Pay Day is an empowerment-themed financial fairytale. The story surrounds Nyssa Rose, who focuses only on the now and doesn’t consider the consequences of tomorrow. As a result of poor saving habits, Nyssa finds her caught in a “groundhog day” style time loop, where she is stuck reliving the same pay day over and over again. That is, until she learns to make better choices and save for the future by putting money into her Synchrony Bank Savings account.